📷 Image: Wikimedia Commons / Bollywood Hungama
Entertainment
SonyLIV Secures Digital Streaming Rights for 'Unmadham' Before Theatrical Launch
✍️ Kerala TV
🗓 31 Jul 2026, 06:29 AM
👁 3
SonyLIV has confirmed it will stream the Malayalam film 'Unmadham' on its platform after the movie’s theatrical release. The deal marks a pre‑emptive digital launch strategy for the film.
SonyLIV has announced that it will hold the digital streaming rights for the upcoming Malayalam film 'Unmadham', slated for theatrical release later this month. The streaming agreement was struck ahead of the film’s cinema debut, allowing the platform to offer the movie to subscribers shortly after the theatrical run.
The deal, confirmed by Kerala TV, positions SonyLIV as the exclusive online distributor for 'Unmadham', ensuring that viewers who miss the cinema experience can watch the film on the platform. Details of the streaming window and pricing have not yet been disclosed.
Film industry analysts note that pre‑emptive digital rights deals are becoming common for regional releases, providing a broader audience reach and additional revenue streams for producers. 'Unmadham' is expected to attract a sizable viewership given its star cast and director’s track record.
SonyLIV’s acquisition aligns with its strategy to bolster its Malayalam content library, which has seen significant growth in recent years. The platform continues to secure rights for high‑profile regional titles to compete in the increasingly crowded OTT market.
The deal, confirmed by Kerala TV, positions SonyLIV as the exclusive online distributor for 'Unmadham', ensuring that viewers who miss the cinema experience can watch the film on the platform. Details of the streaming window and pricing have not yet been disclosed.
Film industry analysts note that pre‑emptive digital rights deals are becoming common for regional releases, providing a broader audience reach and additional revenue streams for producers. 'Unmadham' is expected to attract a sizable viewership given its star cast and director’s track record.
SonyLIV’s acquisition aligns with its strategy to bolster its Malayalam content library, which has seen significant growth in recent years. The platform continues to secure rights for high‑profile regional titles to compete in the increasingly crowded OTT market.