📷 Image: Wikimedia Commons / George Boldt
Sports
ShowBoat Unveils 'Social' Brand with New Pickleball Facility in Khajaguda, Hyderabad
✍️ Telangana Today
🗓 03 Oct 2026, 02:46 AM
👁 11
ShowBoat has introduced its Social brand by opening a dedicated pickleball venue in Khajaguda, Hyderabad, marking a first for the sport in the city.
ShowBoat, a hospitality and entertainment firm, has launched its new Social brand by inaugurating a pickleball venue in the Khajaguda area of Hyderabad. The opening signals the company's entry into the emerging market for the fast‑growing racquet sport.
The Khajaguda venue is designed to cater to both beginners and seasoned players, offering dedicated courts where enthusiasts can practice and compete. By situating the facility in a residential‑commercial hub, ShowBoat aims to make the sport accessible to a wider urban audience.
Industry observers note that the addition of a purpose‑built pickleball centre in Telangana could accelerate the sport's popularity across the region, where organized facilities have been limited. The launch aligns with broader efforts to diversify recreational options in Indian cities.
Company representatives indicated that the Social brand will focus on community‑driven events and regular tournaments, seeking to build a local player base and encourage youth participation.
Future plans may include expanding the Social brand to other Indian metros, leveraging the Khajaguda site as a prototype for similar venues nationwide.
The Khajaguda venue is designed to cater to both beginners and seasoned players, offering dedicated courts where enthusiasts can practice and compete. By situating the facility in a residential‑commercial hub, ShowBoat aims to make the sport accessible to a wider urban audience.
Industry observers note that the addition of a purpose‑built pickleball centre in Telangana could accelerate the sport's popularity across the region, where organized facilities have been limited. The launch aligns with broader efforts to diversify recreational options in Indian cities.
Company representatives indicated that the Social brand will focus on community‑driven events and regular tournaments, seeking to build a local player base and encourage youth participation.
Future plans may include expanding the Social brand to other Indian metros, leveraging the Khajaguda site as a prototype for similar venues nationwide.