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Shahid Kapoor Named Bvlgari's First Fragrance Ambassador in India
✍️ Bollywood Hungama
🗓 28 Jun 2026, 01:16 AM
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Actor Shahid Kapoor has been appointed as Bvlgari's inaugural Friend of the House for fragrances in India, marking a significant move for the luxury brand's presence in the Indian market.
Italian luxury brand Bvlgari has appointed Bollywood actor Shahid Kapoor as its first-ever Friend of the House for fragrances in India. This marks a significant development for the brand, as it is also their first fragrance collaboration with a male personality in the Indian market.
Kapoor will represent a curated selection of Bvlgari's fragrance portfolio, including the Bvlgari Man and Bvlgari Le Gemme collections. The brand cited Kapoor's personality and style as aligning with Bvlgari's identity of timeless luxury, craftsmanship, and contemporary sophistication.
Speaking on the association, Kapoor expressed his enthusiasm, stating, "Fragrance is something I’ve always enjoyed and connected with on a personal level. What I like about Bvlgari’s fragrances is that they feel distinctive without being overpowering. It feels like a partnership that makes sense to me, and I’m excited to begin this journey with the Maison."
This collaboration underscores Bvlgari's commitment to strengthening its footprint in India, a market where the luxury fragrance segment has seen consistent growth. The move aims to deepen the brand's connection with Indian consumers and highlight its premium offerings.
Kapoor will represent a curated selection of Bvlgari's fragrance portfolio, including the Bvlgari Man and Bvlgari Le Gemme collections. The brand cited Kapoor's personality and style as aligning with Bvlgari's identity of timeless luxury, craftsmanship, and contemporary sophistication.
Speaking on the association, Kapoor expressed his enthusiasm, stating, "Fragrance is something I’ve always enjoyed and connected with on a personal level. What I like about Bvlgari’s fragrances is that they feel distinctive without being overpowering. It feels like a partnership that makes sense to me, and I’m excited to begin this journey with the Maison."
This collaboration underscores Bvlgari's commitment to strengthening its footprint in India, a market where the luxury fragrance segment has seen consistent growth. The move aims to deepen the brand's connection with Indian consumers and highlight its premium offerings.