📷 Image: Wikimedia Commons / 1436 painting
Lifestyle
Shah Rukh Khan, Alia Bhatt lead star power behind top perfume brands
✍️ Prestige Online - Singapore
🗓 27 Oct 2026, 03:38 AM
👁 19
Leading Indian film stars Shah Rukh Khan and Alia Bhatt are fronting premium perfume lines, underscoring the growing clout of celebrity endorsements in the fragrance market.
Shah Rukh Khan and Alia Bhatt have been tapped by several high‑end perfume houses to serve as the faces of their latest fragrance collections. The actors' involvement is part of a broader strategy by luxury scent brands to leverage Bollywood's massive reach across India and overseas markets.
Industry analysts note that celebrity endorsement drives both brand visibility and perceived value, especially in the competitive Indian fragrance segment where consumers often associate star power with quality. Recent campaigns featuring Khan and Bhatt have highlighted the scents' premium ingredients while aligning the products with the stars' stylish public personas.
The trend reflects a shift in marketing tactics, as perfume makers increasingly rely on film personalities rather than traditional models. By partnering with top‑tier actors, brands aim to capture the attention of younger, aspirational buyers who follow Bollywood closely.
Both Khan and Bhatt have previously endorsed lifestyle products, but their foray into perfume marks a notable expansion of their endorsement portfolios. The collaborations are expected to boost sales during the upcoming festive season, when demand for luxury gifts traditionally spikes.
Market observers anticipate that more Indian celebrities will join the fragrance arena, reinforcing the symbiotic relationship between Bollywood and the luxury goods sector.
Industry analysts note that celebrity endorsement drives both brand visibility and perceived value, especially in the competitive Indian fragrance segment where consumers often associate star power with quality. Recent campaigns featuring Khan and Bhatt have highlighted the scents' premium ingredients while aligning the products with the stars' stylish public personas.
The trend reflects a shift in marketing tactics, as perfume makers increasingly rely on film personalities rather than traditional models. By partnering with top‑tier actors, brands aim to capture the attention of younger, aspirational buyers who follow Bollywood closely.
Both Khan and Bhatt have previously endorsed lifestyle products, but their foray into perfume marks a notable expansion of their endorsement portfolios. The collaborations are expected to boost sales during the upcoming festive season, when demand for luxury gifts traditionally spikes.
Market observers anticipate that more Indian celebrities will join the fragrance arena, reinforcing the symbiotic relationship between Bollywood and the luxury goods sector.