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Technology
Samsung TV Plus India adds 200 new channels to its lineup
✍️ Sammy Fans
🗓 25 Aug 2026, 04:48 AM
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Samsung TV Plus India announced the addition of 200 entertainment channels, expanding its free streaming service across the country.
Samsung TV Plus India, the ad‑free streaming platform offered on Samsung smart TVs, has rolled out an expanded catalogue comprising 200 channels covering movies, series, news and lifestyle content.
The new lineup is part of the company's strategy to strengthen its presence in the Indian OTT market, where competition from platforms such as Disney+ Hotstar, Netflix and Amazon Prime Video is intense. By increasing the number of channels, Samsung aims to provide a broader free‑to‑watch alternative for its TV owners.
The service, which is pre‑installed on newer Samsung television models, does not require a subscription or separate app download. Users can access the added channels through the TV Plus interface, with content curated for Indian audiences in multiple regional languages.
Samsung has not disclosed the exact breakdown of channel genres or any partnership details, but the move signals its commitment to grow the free streaming ecosystem in India.
The new lineup is part of the company's strategy to strengthen its presence in the Indian OTT market, where competition from platforms such as Disney+ Hotstar, Netflix and Amazon Prime Video is intense. By increasing the number of channels, Samsung aims to provide a broader free‑to‑watch alternative for its TV owners.
The service, which is pre‑installed on newer Samsung television models, does not require a subscription or separate app download. Users can access the added channels through the TV Plus interface, with content curated for Indian audiences in multiple regional languages.
Samsung has not disclosed the exact breakdown of channel genres or any partnership details, but the move signals its commitment to grow the free streaming ecosystem in India.