📷 Image: Wikimedia Commons / Cbuske46
Sports
Royal Challengers Bangalore debuts Puma line on Milan runway
✍️ Sporting Goods Intelligence Europe
🗓 26 Sep 2026, 07:15 AM
👁 8
The IPL franchise Royal Challengers Bangalore partnered with Puma to showcase a new apparel line on the Milan runway, marking a high‑profile fashion appearance for the Indian cricket team.
Royal Challengers Bangalore (RCB), the IPL franchise owned by the Indian cricket board, teamed up with sports‑wear giant Puma to present a fresh apparel collection at a runway show in Milan, Italy. The event was part of Milan Fashion Week and featured several RCB players and models walking the catwalk in the new designs.
The showcase highlighted Puma's latest cricket‑inspired clothing line, blending performance fabrics with contemporary street style. RCB’s branding was prominently displayed, underscoring the franchise's growing emphasis on off‑field commercial partnerships.
Industry observers noted that the appearance signals a deeper convergence between Indian sports franchises and global fashion platforms, offering both brands a wider international audience. Puma, which supplies kits to the Indian cricket team, used the runway to reinforce its foothold in the Indian market while aligning with a high‑visibility sports property.
Fans and fashion critics alike responded positively on social media, praising the sleek aesthetics and the strategic collaboration. The event marks one of the most visible cross‑industry promotions involving an Indian cricket team on a European fashion stage.
The showcase highlighted Puma's latest cricket‑inspired clothing line, blending performance fabrics with contemporary street style. RCB’s branding was prominently displayed, underscoring the franchise's growing emphasis on off‑field commercial partnerships.
Industry observers noted that the appearance signals a deeper convergence between Indian sports franchises and global fashion platforms, offering both brands a wider international audience. Puma, which supplies kits to the Indian cricket team, used the runway to reinforce its foothold in the Indian market while aligning with a high‑visibility sports property.
Fans and fashion critics alike responded positively on social media, praising the sleek aesthetics and the strategic collaboration. The event marks one of the most visible cross‑industry promotions involving an Indian cricket team on a European fashion stage.