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Sports
Retired Indian Cricketer Commands Rs 1,189 Crore Brand Value, Says NDTV
✍️ NDTV Sports
🗓 07 Aug 2026, 07:33 AM
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A retired Indian cricketer has been reported to hold a brand value of ₹1,189 crore, according to NDTV Sports, a figure that rivals that of current stars like Virat Kohli and MS Dhoni.
NDTV Sports has highlighted that a retired Indian cricketer continues to command a brand value of ₹1,189 crore. The figure, reported in a recent analysis, places the player among the highest‑earning sports personalities in the country. While the report does not name the cricketer, it emphasizes that the valuation is comparable to that of contemporary icons Virat Kohli and MS Dhoni.
The brand value reflects endorsements, sponsorships and media presence that the player has maintained even after retirement. Analysts note that such a high valuation indicates sustained popularity and commercial appeal in the Indian sports market.
The report underscores the growing trend of retired athletes leveraging their legacy for brand partnerships, a strategy that continues to benefit both the players and the brands they represent.
The brand value reflects endorsements, sponsorships and media presence that the player has maintained even after retirement. Analysts note that such a high valuation indicates sustained popularity and commercial appeal in the Indian sports market.
The report underscores the growing trend of retired athletes leveraging their legacy for brand partnerships, a strategy that continues to benefit both the players and the brands they represent.