📷 Image: Wikimedia Commons / Bollywood Hungama
Entertainment
Ranveer Singh skips Dhurandhar promotion, marketer cites strategic reasons
✍️ The Indian Express
🗓 21 Oct 2026, 09:17 AM
👁 36
A marketing official explained that Ranveer Singh’s absence from Dhurandhar’s promotional activities was a deliberate strategic decision.
The Indian Express reported that lead actor Ranveer Singh did not take part in the promotional campaign for his upcoming film Dhurandhar.
According to a marketer involved with the film’s publicity, the decision was driven by a specific strategy rather than personal reasons. The team chose to emphasize alternative channels and target audiences that align with the film’s positioning.
The marketer noted that such calibrated star appearances are becoming common in Bollywood, aiming to maximise reach while managing costs and brand fit. The producers remain confident that the chosen plan will support the movie’s launch.
According to a marketer involved with the film’s publicity, the decision was driven by a specific strategy rather than personal reasons. The team chose to emphasize alternative channels and target audiences that align with the film’s positioning.
The marketer noted that such calibrated star appearances are becoming common in Bollywood, aiming to maximise reach while managing costs and brand fit. The producers remain confident that the chosen plan will support the movie’s launch.