📷 Image: Wikimedia Commons / "aacharyasudarshan"
Entertainment
Ramayana secures ₹450 crore digital and satellite rights deal, India’s biggest, JioHotstar to launch PPV
✍️ Sacnilk
🗓 23 Oct 2026, 09:23 AM
👁 11
The epic TV series ‘Ramayana’ has signed a record ₹450 crore deal for its digital and satellite rights, the largest in India, with JioHotstar planning a pay‑per‑view launch.
The mythological series "Ramayana" has closed a landmark agreement worth ₹450 crore for its digital and satellite distribution rights, a figure that industry observers say is the biggest ever recorded in the Indian entertainment market. The deal was disclosed by media portal Sacnilk, which cited sources close to the negotiations.
JioHotstar, the streaming arm of Reliance Industries, will monetize the content through a pay‑per‑view (PPV) model, allowing viewers to purchase access to the series on a one‑time basis rather than through a subscription bundle. The platform plans to roll out the PPV offering shortly after the rights are transferred, aiming to capitalize on the show's strong cultural resonance and high anticipated viewership.
Analysts note that the ₹450 crore figure underscores the growing appetite among broadcasters and OTT players for premium Indian content, especially mythological epics that attract a broad demographic. The agreement could set a new benchmark for future content‑rights negotiations across television and digital platforms in the country.
JioHotstar, the streaming arm of Reliance Industries, will monetize the content through a pay‑per‑view (PPV) model, allowing viewers to purchase access to the series on a one‑time basis rather than through a subscription bundle. The platform plans to roll out the PPV offering shortly after the rights are transferred, aiming to capitalize on the show's strong cultural resonance and high anticipated viewership.
Analysts note that the ₹450 crore figure underscores the growing appetite among broadcasters and OTT players for premium Indian content, especially mythological epics that attract a broad demographic. The agreement could set a new benchmark for future content‑rights negotiations across television and digital platforms in the country.