📷 Image: Wikimedia Commons / Ruma Devi, Barmer
Business
Rajasthan Adopts PPP Model to Boost Artisans' Market Reach
✍️ Business Standard
🗓 17 Aug 2026, 09:37 PM
👁 5
The Rajasthan government has announced a public‑private partnership framework aimed at widening market access for its artisans, offering new avenues for sales and skill development.
The Rajasthan government has rolled out a public‑private partnership (PPP) model to expand market access for its artisans.
Under the scheme, state‑run artisan cooperatives will collaborate with private e‑commerce platforms and marketing firms to showcase and sell traditional crafts beyond local markets.
Officials say the initiative will help artisans reach national and international buyers, improve pricing transparency, and provide training in digital sales and product design.
A senior government spokesperson highlighted that the PPP framework will also create new employment opportunities and encourage the adoption of technology among rural craftsmen.
Under the scheme, state‑run artisan cooperatives will collaborate with private e‑commerce platforms and marketing firms to showcase and sell traditional crafts beyond local markets.
Officials say the initiative will help artisans reach national and international buyers, improve pricing transparency, and provide training in digital sales and product design.
A senior government spokesperson highlighted that the PPP framework will also create new employment opportunities and encourage the adoption of technology among rural craftsmen.