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Entertainment
Producer of Mahakavya Shri Ramayan Katha Claims Negative Marketing, Plans Re‑release
✍️ India Today
🗓 06 Oct 2026, 02:38 AM
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The producer of the Mahakavya Shri Ramayan Katha series has accused the film’s marketing campaign of being deliberately negative and announced that the show will be re‑released.
The producer behind the Mahakavya Shri Ramayan Katha television series has publicly alleged that the promotional activities surrounding the show were deliberately framed in a negative light. According to the producer, the marketing messages emphasized criticism rather than the cultural and artistic merits of the epic narrative, which he believes hurt viewership.
In response, the production house has decided to pull the existing promotional material and prepare a fresh campaign that highlights the series’ storytelling and production values. The producer indicated that a re‑release of the series is planned once the new marketing strategy is in place.
No official comment has been received from the agencies responsible for the original marketing, and the timeline for the re‑release has not been disclosed.
In response, the production house has decided to pull the existing promotional material and prepare a fresh campaign that highlights the series’ storytelling and production values. The producer indicated that a re‑release of the series is planned once the new marketing strategy is in place.
No official comment has been received from the agencies responsible for the original marketing, and the timeline for the re‑release has not been disclosed.