Prime Video India Expands K-Content

In a significant move to expand its Korean content offerings, Prime Video India has collaborated with CJ ENM, a major Korean entertainment company. The partnership will bring 100 Korean titles to the platform, catering to the increasing popularity of K-dramas and K-pop in India. This deal underscores the growing interest in Korean culture among Indian audiences. Prime Video India's decision to bolster its K-content slate is expected to further boost its appeal to fans of Korean entertainment.