Prime Video bundles Sony LIV into its Indian subscription

Amazon has announced that its Prime Video streaming service in India will now feature Sony LIV as part of the standard subscription package. The move, reported by Deadline, aims to broaden the range of movies, TV shows and live sports available to Indian Prime members. By integrating Sony LIV, Prime Video users will gain access to the latter's extensive library of regional and international content without an additional fee. The partnership reflects the growing competition among OTT platforms to offer more comprehensive bundles to retain and attract subscribers. Both companies said the integration will be rolled out to all existing and new Prime members across the country.