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Business

PepsiCo Warns of Supply Shortage if India Tightens Energy Drink Regulations

✍️ Reporter: Ganesh S 🗓 16 Oct 2026, 01:24 PM 👁 9
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PepsiCo has cautioned the Indian government that stricter rules on energy drinks could lead to a significant shortage of its products across the country.

PepsiCo has issued a warning to the Indian government that tightening regulations on energy drinks could trigger a major supply shortage of its products nationwide.

The company highlighted that stricter enforcement could disrupt the supply chain, affecting availability in retail outlets across the country.

PepsiCo’s statement comes amid growing scrutiny of energy drinks, with regulators considering new guidelines to curb consumption among young consumers.

The firm urged policymakers to consider the impact on distribution networks and consumer access before implementing stringent measures.

If the proposed regulations are enacted, PepsiCo warns that its products could face significant supply constraints, potentially affecting sales and consumer choice.
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