📷 Image: Wikimedia Commons / Coca Cola India
Entertainment
Pakistani hit 'Pasoori' hits 1 billion YouTube views, a first for the country
✍️ Dawn Images
🗓 07 Sep 2026, 12:41 PM
👁 22
The music video 'Pasoori', produced in Pakistan, has crossed the 1 billion view mark on YouTube, becoming the first Pakistani video to achieve this milestone.
The Pakistani music video "Pasoori" has broken the 1 billion view barrier on YouTube, according to a report by Dawn Images. This makes it the first video created in Pakistan to reach such a global audience on the platform.
"Pasoori" was originally released as part of Coke Studio Pakistan's Season 14, featuring singers Ali Sethi and Shae Gill. The song quickly gained traction across South Asia and among diaspora communities, thanks to its blend of traditional melodies and contemporary production.
Crossing the billion‑view milestone underscores the growing digital reach of South Asian music. Industry observers note that the achievement highlights both the power of streaming platforms and the rising appetite for cross‑border cultural content.
YouTube’s algorithmic promotion and the video’s shareability on social media have further amplified its visibility, positioning "Pasoori" as a benchmark for future Pakistani releases aiming for international recognition.
"Pasoori" was originally released as part of Coke Studio Pakistan's Season 14, featuring singers Ali Sethi and Shae Gill. The song quickly gained traction across South Asia and among diaspora communities, thanks to its blend of traditional melodies and contemporary production.
Crossing the billion‑view milestone underscores the growing digital reach of South Asian music. Industry observers note that the achievement highlights both the power of streaming platforms and the rising appetite for cross‑border cultural content.
YouTube’s algorithmic promotion and the video’s shareability on social media have further amplified its visibility, positioning "Pasoori" as a benchmark for future Pakistani releases aiming for international recognition.