Pakistan-made fairness creams gain foothold in Bihar border towns, health experts warn

Pakistan-made fairness creams have found a growing customer base in the border districts of Bihar, where cross‑border trade with neighboring regions facilitates their distribution. Local retailers report a steady rise in demand for these products, which are marketed as skin‑lightening solutions.
Health professionals, however, have raised concerns about the safety of such cosmetics, noting that many imported creams lack proper regulatory approval in India. They warn that unverified ingredients could cause skin irritation, allergic reactions, or more serious health issues.
The Indian health ministry has previously cautioned consumers about unregistered beauty products, urging buyers to verify the authenticity and safety certifications before purchase. Authorities are monitoring the influx of foreign cosmetics, but no specific enforcement action has been announced yet.