📷 Image: Wikimedia Commons / Mahesh Chhanga 78
Politics
Open Magazine urges BJP to rebuild soft power by learning from Gandhi
✍️ Open Magazine
🗓 21 Aug 2026, 10:38 AM
👁 3
Open Magazine published a commentary calling on the BJP to revive its soft power and draw strategic lessons from Mahatma Gandhi's approach.
Open Magazine released an opinion piece titled “BJP Must Recover Its Soft Power: Time for the party to learn from the subversive genius of Gandhi”. The article critiques the ruling party’s growing reliance on hard‑line tactics and argues that its broader influence is waning without a strong soft‑power strategy.
The commentary points to Mahatma Gandhi’s subversive genius – his ability to mobilise masses through moral authority, cultural resonance and non‑violent resistance – as a template the BJP could emulate. It suggests that embracing similar values could enhance the party’s appeal across diverse social groups.
By reviving cultural, ethical and diplomatic narratives, the piece says the BJP can reconnect with voters who feel alienated by purely electoral or coercive approaches. While no specific policy proposals are offered, the article calls for introspection within the party’s leadership to restore its soft‑power credentials.
The commentary points to Mahatma Gandhi’s subversive genius – his ability to mobilise masses through moral authority, cultural resonance and non‑violent resistance – as a template the BJP could emulate. It suggests that embracing similar values could enhance the party’s appeal across diverse social groups.
By reviving cultural, ethical and diplomatic narratives, the piece says the BJP can reconnect with voters who feel alienated by purely electoral or coercive approaches. While no specific policy proposals are offered, the article calls for introspection within the party’s leadership to restore its soft‑power credentials.