📷 Image: Wikimedia Commons / User Dom0803
Entertainment
Offaly Pub Becomes Set for Tullamore D.E.W. Ad Shoot
✍️ Offaly Live
🗓 04 Sep 2026, 11:36 AM
👁 2
A well‑known pub in Offaly has been converted into a film set for a new Tullamore D.E.W. advertising campaign.
A popular pub in Offaly, Ireland, has been transformed into a film set for the production of a new Tullamore D.E.W. advertising campaign. The venue, known for its lively atmosphere, was temporarily closed to accommodate the crew and equipment needed for the shoot.
Production crews installed temporary lighting rigs, sound equipment, and set dressing to recreate the desired aesthetic for the advertisement. The transformation aimed to capture the brand’s rugged, authentic spirit while showcasing the pub’s unique interior.
The Tullamore D.E.W. campaign, scheduled to launch nationwide next month, will feature scenes shot in the pub’s bar area and surrounding spaces. The company has chosen the location for its rustic charm and strong local ties.
Offaly Live reported that the pub’s regular patrons were informed in advance and that the closure would last for the duration of the filming. The local community expressed support for the project, seeing it as a boost to regional visibility.
Production crews installed temporary lighting rigs, sound equipment, and set dressing to recreate the desired aesthetic for the advertisement. The transformation aimed to capture the brand’s rugged, authentic spirit while showcasing the pub’s unique interior.
The Tullamore D.E.W. campaign, scheduled to launch nationwide next month, will feature scenes shot in the pub’s bar area and surrounding spaces. The company has chosen the location for its rustic charm and strong local ties.
Offaly Live reported that the pub’s regular patrons were informed in advance and that the closure would last for the duration of the filming. The local community expressed support for the project, seeing it as a boost to regional visibility.