📷 Image: Wikimedia Commons / Joydeep
Travel
Odisha Tourism 2.0: State Govt Pushes Odia Cuisine, Digital Land Banks & Infrastructure
✍️ Pragativadi
🗓 20 Sep 2026, 01:37 AM
👁 8
The Odisha government has launched Tourism 2.0, focusing on promoting Odia cuisine, creating digital land banks, and accelerating infrastructure development to boost the state's tourism sector.
The Odisha government has unveiled its ambitious Tourism 2.0 initiative aimed at transforming the state into a premier tourist destination. The new policy focuses on three key pillars: promoting authentic Odia cuisine, establishing digital land banks for investors, and rapidly upgrading tourism infrastructure across the state.
A major highlight of the initiative is the emphasis on Odia culinary heritage. Authorities plan to showcase traditional dishes and local food culture as a core attraction for visitors, positioning gastronomy as a unique selling point for Odisha tourism.
The government is also introducing digital land banks to streamline investment in the hospitality and tourism sectors. This digital platform is expected to make it easier for developers and entrepreneurs to identify and acquire suitable land for hotels, resorts, and other tourism-related projects.
Alongside these measures, the state is prioritizing rapid infrastructure development to improve connectivity and amenities at key tourist sites. The combined approach is designed to attract greater private investment and significantly increase tourist footfall in Odisha.
A major highlight of the initiative is the emphasis on Odia culinary heritage. Authorities plan to showcase traditional dishes and local food culture as a core attraction for visitors, positioning gastronomy as a unique selling point for Odisha tourism.
The government is also introducing digital land banks to streamline investment in the hospitality and tourism sectors. This digital platform is expected to make it easier for developers and entrepreneurs to identify and acquire suitable land for hotels, resorts, and other tourism-related projects.
Alongside these measures, the state is prioritizing rapid infrastructure development to improve connectivity and amenities at key tourist sites. The combined approach is designed to attract greater private investment and significantly increase tourist footfall in Odisha.