📷 Image: Wikimedia Commons / Bollywood Hungama
Entertainment
Nora Fatehi Alleges Influencers Paid to Undermine Her Song 'Sarke Chunar'
✍️ The Indian Express
🗓 26 Aug 2026, 03:39 PM
👁 20
Indian dancer and actress Nora Fatehi has accused certain social media influencers of being paid to sabotage her new track 'Sarke Chunar', stating she had prepared for such backlash.
Nora Fatehi, known for her work in Bollywood and international dance circuits, publicly accused a group of social media influencers of receiving payments to launch a negative campaign against her latest single, "Sarke Chunar." The singer said she had anticipated such a response and had taken steps to address it.
Fatehi’s statement was made on her official social media accounts, where she highlighted the alleged collusion and the intent to damage the song’s reception. She did not name specific influencers or detail the financial arrangements.
The claim comes amid growing scrutiny of paid promotional activities on digital platforms. Industry observers note that allegations of paid sabotage can undermine the credibility of artists and the platforms that host them.
Fatehi has not yet filed a formal complaint with any regulatory body, but she has expressed her intention to pursue legal action if the allegations are proven true.
The controversy has sparked debate among fans and industry insiders about the ethics of influencer marketing and the potential for abuse in the entertainment sector.
Fatehi’s statement was made on her official social media accounts, where she highlighted the alleged collusion and the intent to damage the song’s reception. She did not name specific influencers or detail the financial arrangements.
The claim comes amid growing scrutiny of paid promotional activities on digital platforms. Industry observers note that allegations of paid sabotage can undermine the credibility of artists and the platforms that host them.
Fatehi has not yet filed a formal complaint with any regulatory body, but she has expressed her intention to pursue legal action if the allegations are proven true.
The controversy has sparked debate among fans and industry insiders about the ethics of influencer marketing and the potential for abuse in the entertainment sector.