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National
NDTV Strategy Head Koreel Lahiri Explains Channel’s Core Identity
✍️ NDTV
🗓 22 Aug 2026, 07:38 AM
👁 9
Koreel Lahiri, head of strategy at NDTV, outlined the fundamental identity that drives the broadcaster’s editorial approach.
Koreel Lahiri, who heads the strategy division at NDTV, recently articulated the guiding principles that define the news channel’s identity. In a detailed discussion, Lahiri emphasized that NDTV’s core mission revolves around delivering factual, unbiased reporting that serves the public interest.
According to Lahiri, the channel’s identity is anchored in three pillars: editorial independence, a commitment to investigative journalism, and a focus on issues that affect everyday citizens. He noted that these elements distinguish NDTV from competitors and shape its content strategy across television and digital platforms.
Lahiri’s clarification comes at a time when Indian media faces heightened scrutiny over credibility and ownership influences. By reaffirming NDTV’s foundational values, he aims to reassure viewers and advertisers that the network remains dedicated to transparent and responsible journalism.
The strategist also highlighted ongoing initiatives to strengthen newsroom resources and expand data‑driven reporting, indicating that the channel is adapting its identity to evolving audience expectations while staying true to its original ethos.
According to Lahiri, the channel’s identity is anchored in three pillars: editorial independence, a commitment to investigative journalism, and a focus on issues that affect everyday citizens. He noted that these elements distinguish NDTV from competitors and shape its content strategy across television and digital platforms.
Lahiri’s clarification comes at a time when Indian media faces heightened scrutiny over credibility and ownership influences. By reaffirming NDTV’s foundational values, he aims to reassure viewers and advertisers that the network remains dedicated to transparent and responsible journalism.
The strategist also highlighted ongoing initiatives to strengthen newsroom resources and expand data‑driven reporting, indicating that the channel is adapting its identity to evolving audience expectations while staying true to its original ethos.