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MS Dhoni Appointed Brand Ambassador for Automotive Aftermarket Giant DRiV
✍️ Latestly
🗓 27 Jun 2026, 07:02 AM
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Former Indian cricket captain Mahendra Singh Dhoni has been named the National Brand Ambassador for DRiV, the aftermarket business group of Tenneco.
DRiV, Tenneco's dedicated aftermarket business group, has announced the appointment of Mahendra Singh Dhoni as its National Brand Ambassador. This marks the company's first-ever association with a celebrity endorser.
The partnership underscores the strategic importance of the Indian market for DRiV, which aims to be a comprehensive and trusted House of Brands in the automotive aftermarket sector. Dhoni, a celebrated figure in Indian cricket, brings significant influence to this role.
This move is considered a significant development for the Indian automotive aftermarket industry, reflecting DRiV's commitment to shaping its future.
The partnership underscores the strategic importance of the Indian market for DRiV, which aims to be a comprehensive and trusted House of Brands in the automotive aftermarket sector. Dhoni, a celebrated figure in Indian cricket, brings significant influence to this role.
This move is considered a significant development for the Indian automotive aftermarket industry, reflecting DRiV's commitment to shaping its future.