Motorcycle Tours Set to Boost Tourism in Punjab

Punjab authorities have unveiled a new initiative aimed at increasing visitor numbers by promoting motorcycle journeys through the state’s scenic routes. The scheme is intended to attract both domestic and foreign travelers who prefer flexible, adventure‑focused travel experiences. Officials say that by highlighting lesser‑known destinations and improving road safety measures, the motorcycle tourism push will diversify the state’s tourism portfolio. The program will involve collaboration with local tourism boards, bike clubs, and hospitality providers to create tailored itineraries. While details on funding and rollout timelines are still being finalised, the announcement signals a strategic shift toward experiential travel in Punjab.