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Travel
Mizoram Minister Hmar Aims to Replicate Bhutan’s High‑Value Tourism Model
✍️ Northeast Today
🗓 14 Oct 2026, 10:37 AM
👁 8
Mizoram’s tourism minister, Hmar, said the state will adopt Bhutan’s high‑value tourism approach to attract premium visitors and boost the local economy.
Mizoram tourism minister Hmar announced that the state plans to follow Bhutan’s high‑value tourism model, aiming to draw a smaller number of higher‑spending visitors rather than mass tourism. The statement was made during a press briefing in Aizawl, where officials outlined the strategic shift.
He explained that Bhutan’s policy limits tourist numbers, charges higher fees and focuses on sustainable experiences, which has helped the kingdom preserve its culture and environment while generating substantial revenue. Mizoram hopes a similar approach will protect its fragile ecosystems and promote its unique tribal heritage.
The government intends to introduce higher entry fees, stricter permits and curated itineraries that showcase the state’s natural beauty, such as the Blue Mountains and dense forests. Officials expect the move to increase per‑tourist earnings and create jobs in hospitality, guiding services and local crafts.
While detailed regulations are still being drafted, the tourism department said pilot projects will begin later this year, targeting niche markets like eco‑tourism and adventure travel.
He explained that Bhutan’s policy limits tourist numbers, charges higher fees and focuses on sustainable experiences, which has helped the kingdom preserve its culture and environment while generating substantial revenue. Mizoram hopes a similar approach will protect its fragile ecosystems and promote its unique tribal heritage.
The government intends to introduce higher entry fees, stricter permits and curated itineraries that showcase the state’s natural beauty, such as the Blue Mountains and dense forests. Officials expect the move to increase per‑tourist earnings and create jobs in hospitality, guiding services and local crafts.
While detailed regulations are still being drafted, the tourism department said pilot projects will begin later this year, targeting niche markets like eco‑tourism and adventure travel.