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24 Oct 2026•
ગુજરાતી मराठी ਪੰਜਾਬੀ বাংলা
Business

Middle-Class Buyers Drive Record Two- and Four-Wheeler Sales in Festive Season

✍️ Reporter: Ganesh S 🗓 24 Oct 2026, 07:59 AM 👁 14
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Vehicle sales surged to record levels during the current festive season as middle‑class consumers purchased two‑wheelers and four‑wheelers in unprecedented numbers, signalling a rebound in the domestic economy.

Vehicle sales in India reached a new record during the ongoing festive season, driven primarily by purchases from middle‑class consumers.

Both two‑wheelers and four‑wheelers saw a massive increase in demand, pushing sales volumes to unprecedented levels.

Industry analysts view the surge as a clear indicator of domestic economic recovery, with consumer confidence rising after a period of slowdown.

The festive period traditionally boosts discretionary spending, and this year the uplift was notably stronger across the middle‑income segment, helping stabilize market sentiment and potentially setting a positive tone for the remainder of the year.
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