📷 Image: Wikimedia Commons / Goutam1962
Politics
Mamata Banerjee’s Campaign Uses Bangladeshi Singer to Target BJP’s Bengal Push
✍️ India Today
🗓 25 Sep 2026, 08:36 PM
👁 8
Mamata Banerjee’s campaign has hired a Bangladeshi singer to counter the BJP’s poll drive in West Bengal, aiming to sway voters with a cross-border cultural appeal.
Mamata Banerjee’s campaign team announced the hiring of a Bangladeshi singer to strengthen its outreach against the BJP’s poll strategy in West Bengal. The move is part of a broader effort to appeal to voters across cultural lines and to counter the BJP’s growing influence in the state.
The singer, known for popular hits in Bangladesh, was chosen for his ability to connect with Bengali-speaking audiences. By incorporating his music into rallies and advertisements, the Trinamool Congress aims to create a distinct emotional resonance that contrasts with the BJP’s messaging.
Political analysts say the strategy reflects a growing trend of cross-border cultural collaboration in Indian elections. While the BJP has intensified its campaign in West Bengal, the Trinamool Congress seeks to leverage regional identity and shared cultural heritage to retain its voter base.
The announcement was made during a press conference in Kolkata, where Banerjee emphasized the importance of cultural unity and the role of music in mobilizing support for the upcoming elections.
The singer, known for popular hits in Bangladesh, was chosen for his ability to connect with Bengali-speaking audiences. By incorporating his music into rallies and advertisements, the Trinamool Congress aims to create a distinct emotional resonance that contrasts with the BJP’s messaging.
Political analysts say the strategy reflects a growing trend of cross-border cultural collaboration in Indian elections. While the BJP has intensified its campaign in West Bengal, the Trinamool Congress seeks to leverage regional identity and shared cultural heritage to retain its voter base.
The announcement was made during a press conference in Kolkata, where Banerjee emphasized the importance of cultural unity and the role of music in mobilizing support for the upcoming elections.