📷 Image: Wikimedia Commons / Adrian Turner
Agriculture
Mahindra Tractors Launches ‘Duniyo Vich Ikko Lalkaar’ Campaign in Punjab with Sukhbir Singh and Parmish Verma
✍️ Krishi Jagran
🗓 04 Aug 2026, 09:37 PM
👁 6
Mahindra Tractors has unveiled its new ‘Duniyo Vich Ikko Lalkaar’ campaign in Punjab, partnering with political leader Sukhbir Singh and singer Parmish Verma to promote its tractor lineup.
Mahindra Tractors has recently launched the ‘Duniyo Vich Ikko Lalkaar’ campaign in Punjab, aiming to strengthen its presence in the state’s agricultural market.
The campaign, whose title translates to ‘One Call in the World’, seeks to highlight the brand’s commitment to supporting farmers with reliable machinery.
To give the initiative a local touch, the company has enlisted Punjab’s former Chief Minister Sukhbir Singh and popular singer Parmish Verma as campaign ambassadors.
Their involvement is expected to resonate with rural audiences and drive sales of Mahindra’s latest tractor models across the region.
The campaign, whose title translates to ‘One Call in the World’, seeks to highlight the brand’s commitment to supporting farmers with reliable machinery.
To give the initiative a local touch, the company has enlisted Punjab’s former Chief Minister Sukhbir Singh and popular singer Parmish Verma as campaign ambassadors.
Their involvement is expected to resonate with rural audiences and drive sales of Mahindra’s latest tractor models across the region.