📷 Image: Wikimedia Commons / DjDavid1998
Automobile
Mahindra launches Thar OG, XUV 3XO REVX EDGE and XUV 3XO EV at Jammu showroom
✍️ Daily Excelsior
🗓 10 Oct 2026, 08:36 AM
👁 12
Mahindra’s Jammu dealership unveiled three new models – the Thar OG, the XUV 3XO REVX EDGE and the electric XUV 3XO EV – in a launch event.
Mahindra’s Jammu outlet held a launch ceremony on Tuesday, introducing three new additions to its SUV line‑up: the retro‑styled Thar OG, the premium XUV 3XO REVX EDGE and the fully electric XUV 3XO EV. The event was attended by local dealers, media representatives and senior Mahindra officials who showcased the vehicles on the showroom floor.
The Thar OG revives the classic off‑road icon with updated mechanicals and a rugged design aimed at enthusiasts who prefer a traditional SUV feel. The XUV 3XO REVX EDGE is positioned as a high‑end, feature‑rich variant of the XUV series, offering advanced safety and connectivity options. The XUV 3XO EV marks Mahindra’s push into the electric segment, featuring a modern electric drivetrain and a range suitable for city and highway driving.
Mahindra officials highlighted that the three launches reflect the brand’s strategy to cater to diverse customer preferences – from legacy petrol‑driven models to cutting‑edge electric mobility. The company expects the new models to strengthen its presence in the northern market, particularly in Jammu and surrounding regions.
While pricing details were not disclosed at the event, the vehicles are slated to be available for booking from the dealership within the next few weeks, with deliveries planned later in the quarter.
The Thar OG revives the classic off‑road icon with updated mechanicals and a rugged design aimed at enthusiasts who prefer a traditional SUV feel. The XUV 3XO REVX EDGE is positioned as a high‑end, feature‑rich variant of the XUV series, offering advanced safety and connectivity options. The XUV 3XO EV marks Mahindra’s push into the electric segment, featuring a modern electric drivetrain and a range suitable for city and highway driving.
Mahindra officials highlighted that the three launches reflect the brand’s strategy to cater to diverse customer preferences – from legacy petrol‑driven models to cutting‑edge electric mobility. The company expects the new models to strengthen its presence in the northern market, particularly in Jammu and surrounding regions.
While pricing details were not disclosed at the event, the vehicles are slated to be available for booking from the dealership within the next few weeks, with deliveries planned later in the quarter.