📷 Image: Wikimedia Commons / Bollywood Hungama
Entertainment
Mahabharat Actor Aham Sharma Discusses Shifting TV Landscape and Audience Preferences
✍️ The Times of India
🗓 06 Oct 2026, 03:03 AM
👁 10
Actor Aham Sharma, known for his role in the popular Mahabharat series, shared insights on how television viewership is evolving and how audiences now favor more engaging content.
Aham Sharma, who portrayed the character of ... in the acclaimed Mahabharat series, spoke to The Times of India about the evolving dynamics of Indian television. He highlighted that the rise of digital platforms and streaming services has reshaped how viewers consume content, making traditional broadcast schedules less dominant.
Sharma emphasized that modern audiences now seek content that offers higher production values, relatable storylines, and interactive elements. He noted that viewers are increasingly drawn to shows that blend entertainment with social relevance, and that this shift is prompting creators to rethink narrative structures.
The actor also pointed out that actors themselves must adapt to these changes. Embracing new media formats and exploring diverse roles across television, film, and OTT platforms, he believes, will be essential for staying relevant in the current media landscape.
His comments arrive at a time when Indian television is witnessing a surge in original programming and heightened competition from over-the-top services, underscoring the need for innovation and audience engagement.
Sharma emphasized that modern audiences now seek content that offers higher production values, relatable storylines, and interactive elements. He noted that viewers are increasingly drawn to shows that blend entertainment with social relevance, and that this shift is prompting creators to rethink narrative structures.
The actor also pointed out that actors themselves must adapt to these changes. Embracing new media formats and exploring diverse roles across television, film, and OTT platforms, he believes, will be essential for staying relevant in the current media landscape.
His comments arrive at a time when Indian television is witnessing a surge in original programming and heightened competition from over-the-top services, underscoring the need for innovation and audience engagement.