📷 Image: Wikimedia Commons / Ganesh Mohan T
Business
Maggi Vendor at Rohtang Pass Earns Rs 15,000 Daily in Off‑Season, Says Viral Video
✍️ The Economic Times
🗓 02 Nov 2026, 03:17 PM
👁 22
A street seller of Maggi noodles at Rohtang Pass in Himachal Pradesh says he makes around Rs 15,000 per day during the off‑season, a claim that went viral after a video surfaced.
The Economic Times reported that a vendor who sells Maggi noodles at the high‑altitude Rohtang Pass in Himachal Pradesh disclosed his off‑season earnings. According to the seller, the stall generates roughly Rs 15,000 each day when tourist traffic is lower than the peak summer months.
The revelation came after a short video of the vendor explaining his earnings was shared widely on social media platforms, drawing attention to the profitability of roadside food businesses in remote tourist locations.
Rohtang Pass, situated on the Leh‑Manali highway, attracts thousands of travelers during summer, but sees a sharp decline in footfall during winter. The vendor’s statement highlights how even during the lean period, demand for quick, affordable snacks like Maggi can sustain a modest daily income.
No official verification of the exact figures was provided, and the report did not include details about the vendor’s operating costs or profit margins. Nonetheless, the story underscores the economic potential for small‑scale entrepreneurs catering to tourists in mountainous regions.
The revelation came after a short video of the vendor explaining his earnings was shared widely on social media platforms, drawing attention to the profitability of roadside food businesses in remote tourist locations.
Rohtang Pass, situated on the Leh‑Manali highway, attracts thousands of travelers during summer, but sees a sharp decline in footfall during winter. The vendor’s statement highlights how even during the lean period, demand for quick, affordable snacks like Maggi can sustain a modest daily income.
No official verification of the exact figures was provided, and the report did not include details about the vendor’s operating costs or profit margins. Nonetheless, the story underscores the economic potential for small‑scale entrepreneurs catering to tourists in mountainous regions.