📷 Image: Wikimedia Commons / Verghese TK
Entertainment
Kriti Sanon’s Rakhi Advertisement Draws Social Media Backlash
✍️ Times Now
🗓 27 Aug 2026, 06:33 AM
👁 5
The recent Rakhi ad featuring actress Kriti Sanon has ignited criticism online, with netizens questioning its content and timing.
Actress Kriti Sanon appeared in a television advertisement released ahead of the Rakhi festival, prompting a wave of criticism across social media platforms. Users expressed disappointment, arguing that the ad's narrative did not align with the cultural significance of the festival. The controversy gained traction on Twitter and Instagram, where hashtags related to the ad began trending within hours of its release.
Industry observers noted that celebrity endorsements often attract scrutiny, especially when linked to festive occasions. While the brand behind the ad has not issued an official statement, marketing analysts suggest that the backlash could affect the campaign's reach.
The episode underscores the heightened sensitivity of Indian audiences toward representations of traditional festivals in commercial media, a factor brands must consider when planning future promotions.
Industry observers noted that celebrity endorsements often attract scrutiny, especially when linked to festive occasions. While the brand behind the ad has not issued an official statement, marketing analysts suggest that the backlash could affect the campaign's reach.
The episode underscores the heightened sensitivity of Indian audiences toward representations of traditional festivals in commercial media, a factor brands must consider when planning future promotions.