📷 Image: Wikimedia Commons / Gpkp
Religion
Kerala temple serves Munch chocolate as prasad, sparking online buzz
✍️ The Economic Times
🗓 27 Aug 2026, 02:32 AM
👁 1
A Kerala temple has begun offering Munch chocolate as prasad, a practice that quickly went viral on social media, prompting curiosity about its origins and religious acceptance.
The Sree Krishna temple in Kerala’s Alappuzha district has started distributing the popular Munch chocolate bar as prasad to devotees. Temple authorities say the sweet treat was introduced as a modern alternative to traditional offerings, aiming to attract younger worshippers and enhance the festive atmosphere.
The move gained immediate attention after visitors posted photos and videos on platforms such as Instagram and Twitter. Within hours, the posts amassed thousands of likes and comments, with many users expressing surprise and amusement at seeing a confectionery item treated as sacred food.
Priests at the temple clarified that the chocolate is offered after being blessed with a short prayer, and it is not intended to replace conventional prasad like fruits or sweets made in the kitchen. They emphasized that the gesture aligns with the broader Hindu principle of offering whatever is given with devotion.
Cultural commentators note that the trend reflects a growing willingness among religious institutions to incorporate contemporary elements into rituals, especially to engage a generation accustomed to packaged snacks. However, some traditionalists have raised concerns about maintaining the sanctity of prasad.
Regardless of the debate, the practice has put the temple on the national map, drawing visitors from nearby towns who wish to experience the novelty of receiving a chocolate as a divine offering.
The move gained immediate attention after visitors posted photos and videos on platforms such as Instagram and Twitter. Within hours, the posts amassed thousands of likes and comments, with many users expressing surprise and amusement at seeing a confectionery item treated as sacred food.
Priests at the temple clarified that the chocolate is offered after being blessed with a short prayer, and it is not intended to replace conventional prasad like fruits or sweets made in the kitchen. They emphasized that the gesture aligns with the broader Hindu principle of offering whatever is given with devotion.
Cultural commentators note that the trend reflects a growing willingness among religious institutions to incorporate contemporary elements into rituals, especially to engage a generation accustomed to packaged snacks. However, some traditionalists have raised concerns about maintaining the sanctity of prasad.
Regardless of the debate, the practice has put the temple on the national map, drawing visitors from nearby towns who wish to experience the novelty of receiving a chocolate as a divine offering.