Kerala Launches 'Aging in Place' Initiative to Boost Silver Economy

Kerala has announced a new initiative aimed at keeping older adults in their homes while tapping into the state's growing silver economy. The plan, which focuses on 'aging in place', seeks to provide a range of support services, including home care, technology assistance, and community resources. By encouraging seniors to remain in familiar surroundings, the government hopes to improve quality of life and reduce institutional care costs. The initiative also aims to create new business opportunities and job openings in the eldercare sector, positioning Kerala as a leader in senior-friendly policies.