📷 Image: Wikimedia Commons / Ajeeshcphilip
Politics
Kerala Government Bars Departments from Spending on ‘Keralam’ Rename
✍️ India Today
🗓 30 Aug 2026, 04:04 PM
👁 5
The state administration has instructed all departments to avoid any expenditure related to rebranding the state as ‘Keralam’.
The Kerala government has issued a formal directive to all its departments, ordering them not to incur any cost associated with the proposed rebranding of the state as “Keralam”.
The circular stresses that the name change should not lead to wasteful spending and that any promotional material, signage or related activity must be cleared before any money is disbursed.
Officials were asked to submit any planned expenses for prior approval, underscoring the administration’s focus on fiscal prudence amid ongoing budget pressures.
The order reflects the state’s intent to keep public funds directed toward essential services rather than optional branding exercises.
No further details on the timeline or implementation of the name change were provided in the notice.
The circular stresses that the name change should not lead to wasteful spending and that any promotional material, signage or related activity must be cleared before any money is disbursed.
Officials were asked to submit any planned expenses for prior approval, underscoring the administration’s focus on fiscal prudence amid ongoing budget pressures.
The order reflects the state’s intent to keep public funds directed toward essential services rather than optional branding exercises.
No further details on the timeline or implementation of the name change were provided in the notice.