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Entertainment
Ken Royson Says Directing Music Videos Is Liberating, Talks About 'Mannaru'
✍️ The New Indian Express
🗓 12 Aug 2026, 07:38 AM
👁 6
Music video director Ken Royson shared his view that directing music videos offers creative freedom, citing his recent work on the song 'Mannaru'.
Ken Royson, known for his vibrant music videos, spoke to The New Indian Express about the unique creative space that music video directing provides. He highlighted how the format allows for experimentation with visuals, storytelling, and sound design in a way that traditional film or television projects may not.
The director cited his recent project, the song "Mannaru," as an example of this freedom. He explained that the short format lets him focus on the emotional core of the track while playing with visual motifs that resonate with the audience.
Royson emphasized that the collaborative nature of music video production—working closely with singers, choreographers, and producers—further enhances the creative process. He believes that this collaborative environment is a key factor in the liberating experience he describes.
While he did not disclose specific details about the production process of "Mannaru," he noted that the project was well-received by fans and critics alike, underscoring the impact of a well-executed music video.
The director plans to continue exploring new musical collaborations, aiming to push the boundaries of visual storytelling within the music video medium.
The director cited his recent project, the song "Mannaru," as an example of this freedom. He explained that the short format lets him focus on the emotional core of the track while playing with visual motifs that resonate with the audience.
Royson emphasized that the collaborative nature of music video production—working closely with singers, choreographers, and producers—further enhances the creative process. He believes that this collaborative environment is a key factor in the liberating experience he describes.
While he did not disclose specific details about the production process of "Mannaru," he noted that the project was well-received by fans and critics alike, underscoring the impact of a well-executed music video.
The director plans to continue exploring new musical collaborations, aiming to push the boundaries of visual storytelling within the music video medium.