📷 Image: Wikimedia Commons / Subodh (CIS-A2K)
Business
KBC Season 18 Secures Over 25 Sponsors on Sony Entertainment Television
✍️ passionateinmarketing.com
🗓 07 Aug 2026, 07:32 AM
👁 5
KBC Season 18 has attracted more than 25 sponsors for its upcoming run on Sony Entertainment Television, marking a significant commercial partnership for the show.
KBC Season 18 has announced a robust sponsorship lineup, securing over 25 corporate partners for its upcoming season on Sony Entertainment Television.
The show’s producers highlighted the breadth of industry representation, ranging from FMCG to technology firms, underscoring the program’s wide appeal.
This influx of sponsorship is expected to boost the show’s advertising revenue and enable enhanced production values, according to insiders.
Industry analysts note that such a high number of sponsors reflects the continued popularity of the quiz format and its strong brand association with Sony’s prime-time slot.
The show’s producers highlighted the breadth of industry representation, ranging from FMCG to technology firms, underscoring the program’s wide appeal.
This influx of sponsorship is expected to boost the show’s advertising revenue and enable enhanced production values, according to insiders.
Industry analysts note that such a high number of sponsors reflects the continued popularity of the quiz format and its strong brand association with Sony’s prime-time slot.