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Business
Kapil Dev Endorses PGTI–Business Today Partnership Ahead of BT Golf 27th Season
✍️ India Today
🗓 01 Nov 2026, 05:39 AM
👁 19
Former India captain Kapil Dev has publicly backed the proposed partnership between the Professional Golf Tour of India (PGTI) and Business Today, ahead of the launch of BT Golf’s 27th season.
The Professional Golf Tour of India (PGTI) has announced a strategic tie‑up with Business Today, a leading business magazine, to strengthen the promotion and coverage of Indian golf.
Former India captain Kapil Dev, who has long championed the sport, publicly expressed his support for the partnership, calling it a ‘win‑win’ for both the sport and the media.
The alliance aims to bring larger corporate sponsorships, enhanced media rights and increased visibility for players and tournaments, aligning with PGTI’s goal of elevating the sport’s profile.
Both parties have indicated that the collaboration will launch in the upcoming BT Golf season, with joint marketing initiatives and expanded coverage scheduled for the 27th season.
Former India captain Kapil Dev, who has long championed the sport, publicly expressed his support for the partnership, calling it a ‘win‑win’ for both the sport and the media.
The alliance aims to bring larger corporate sponsorships, enhanced media rights and increased visibility for players and tournaments, aligning with PGTI’s goal of elevating the sport’s profile.
Both parties have indicated that the collaboration will launch in the upcoming BT Golf season, with joint marketing initiatives and expanded coverage scheduled for the 27th season.