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Javed Akhtar Criticizes Decline of Originality in Viral Era
✍️ The Express Tribune
🗓 25 Jul 2026, 10:48 AM
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Renowned poet and lyricist Javed Akhtar has voiced his concerns over the diminishing originality in today's viral-driven culture, according to The Express Tribune.
Renowned poet and lyricist Javed Akhtar recently expressed his dismay over the erosion of originality in the age of virality, as reported by The Express Tribune.
Akhtar highlighted how the rapid spread of content online has led to a preference for quick, repeatable formats, sidelining nuanced creative expression.
He emphasized that this trend threatens the cultural richness that has traditionally been a hallmark of Indian artistic output.
While the article does not detail specific instances, Akhtar's comments underscore a broader concern shared by many artists about maintaining authenticity in a digital world.
Akhtar highlighted how the rapid spread of content online has led to a preference for quick, repeatable formats, sidelining nuanced creative expression.
He emphasized that this trend threatens the cultural richness that has traditionally been a hallmark of Indian artistic output.
While the article does not detail specific instances, Akhtar's comments underscore a broader concern shared by many artists about maintaining authenticity in a digital world.