📷 Image: Wikimedia Commons / Amareshwara Sainadh
Automobile
Jammu Motor Mahindra Unveils New Veero SUV with Prices Starting at ₹7.99 Lakh
✍️ Daily Excelsior
🗓 22 Sep 2026, 06:01 AM
👁 9
Jammu Motor Mahindra introduced the all‑new Veero SUV, priced from ₹7.99 lakh, marking the latest addition to its lineup.
Jammu Motor Mahindra announced the launch of the Veero, a compact SUV aimed at urban buyers, during a ceremony in Jammu. The company highlighted the vehicle's contemporary design and a suite of safety and connectivity features that align with current market expectations.
The base variant of the Veero is priced at ₹7.99 lakh, with higher trims expected to be priced incrementally above this level. All models are equipped with a modern petrol engine paired with a manual transmission, and the company has indicated that a diesel option may be introduced later.
Positioned as an affordable yet feature‑rich alternative in the crowded SUV segment, the Veero competes with models from other manufacturers in the sub‑₹10 lakh price bracket. Its launch is part of Jammu Motor Mahindra's strategy to expand its portfolio and capture a larger share of the growing Indian middle‑class market.
Dealerships across the northern region, starting with the Jammu outlet, will begin taking bookings immediately, with deliveries slated for the upcoming quarter.
The base variant of the Veero is priced at ₹7.99 lakh, with higher trims expected to be priced incrementally above this level. All models are equipped with a modern petrol engine paired with a manual transmission, and the company has indicated that a diesel option may be introduced later.
Positioned as an affordable yet feature‑rich alternative in the crowded SUV segment, the Veero competes with models from other manufacturers in the sub‑₹10 lakh price bracket. Its launch is part of Jammu Motor Mahindra's strategy to expand its portfolio and capture a larger share of the growing Indian middle‑class market.
Dealerships across the northern region, starting with the Jammu outlet, will begin taking bookings immediately, with deliveries slated for the upcoming quarter.