Jacob & Co. Invests ₹2,500 Crore in Luxury Housing Project in Mohali

Jacob & Co., renowned for its luxury watches, is making a significant foray into the Indian real estate sector with a massive ₹2,500 crore project in Mohali, Punjab. The project, details of which are yet to be fully disclosed, is expected to focus on developing high-end residential properties catering to the affluent segment of the market. This move marks a diversification strategy for the luxury brand, expanding its reach beyond the traditional watch market. The company's decision to invest in Mohali, a rapidly developing city in Punjab, suggests a strategic focus on a region with growing demand for luxury housing.