📷 Image: Wikimedia Commons / Subhrajyoti07
Business
ITC Hotels expands footprint with Fortune Hotels deal in UP and AP
✍️ hospitality.economictimes.indiatimes.com
🗓 20 Aug 2026, 01:37 AM
👁 22
ITC Hotels announced a partnership with Fortune Hotels to add new properties in Uttar Pradesh and Andhra Pradesh, aiming to boost its growth in the region.
ITC Hotels disclosed that it has signed a strategic agreement with the Fortune Hotels brand to develop additional properties in the northern state of Uttar Pradesh and the southern state of Andhra Pradesh. The partnership was formalised through a signing ceremony attended by senior executives of both companies.
The move is part of ITC Hotels' broader plan to accelerate its presence across key Indian markets. By leveraging Fortune Hotels' operational expertise, ITC aims to capture growing demand for upscale accommodation in these two states, which have shown robust tourism and business travel trends.
Industry observers expect the collaboration to result in the launch of several new hotels over the next few years, strengthening ITC's portfolio and contributing to its revenue growth targets. The companies have not disclosed exact numbers of properties or timelines, but indicated that the rollout will be phased to align with market conditions.
The move is part of ITC Hotels' broader plan to accelerate its presence across key Indian markets. By leveraging Fortune Hotels' operational expertise, ITC aims to capture growing demand for upscale accommodation in these two states, which have shown robust tourism and business travel trends.
Industry observers expect the collaboration to result in the launch of several new hotels over the next few years, strengthening ITC's portfolio and contributing to its revenue growth targets. The companies have not disclosed exact numbers of properties or timelines, but indicated that the rollout will be phased to align with market conditions.