📷 Image: Wikimedia Commons / Mala chaubey
Sports
Intex becomes official national team sponsor for Sri Lanka cricket in 2026 India tour
✍️ Adgully.com
🗓 19 Aug 2026, 02:39 PM
👁 5
Mobile maker Intex has signed a deal to sponsor the Sri Lanka national cricket team for the upcoming 2026 India tour of the island.
Intex, a prominent Indian mobile phone manufacturer, announced a partnership with Sri Lanka Cricket (SLC) to serve as the official national team sponsor for the Sri Lankan side during India's 2026 tour of the island. The agreement, disclosed by advertising portal Adgully, marks Intex's entry into high‑profile sports sponsorship in the sub‑continent.
Under the deal, Intex's branding will appear on the Sri Lankan team's apparel and related promotional material throughout the series, which is scheduled to feature a set of One Day Internationals and Twenty‑20 matches later this year. The partnership is expected to boost Intex's visibility among cricket fans in both Sri Lanka and India, aligning the brand with the sport's massive following.
Sri Lanka Cricket welcomed the collaboration, noting that corporate support is vital for the development of the national side and the successful staging of international fixtures. The sponsorship also reflects a growing trend of Indian consumer brands seeking exposure through overseas sports partnerships.
The series will be closely watched by cricket enthusiasts, as it provides a platform for both teams to showcase emerging talent ahead of upcoming global tournaments. Intex's involvement adds a commercial dimension to the contest, underscoring the commercial appeal of cricket in the region.
Under the deal, Intex's branding will appear on the Sri Lankan team's apparel and related promotional material throughout the series, which is scheduled to feature a set of One Day Internationals and Twenty‑20 matches later this year. The partnership is expected to boost Intex's visibility among cricket fans in both Sri Lanka and India, aligning the brand with the sport's massive following.
Sri Lanka Cricket welcomed the collaboration, noting that corporate support is vital for the development of the national side and the successful staging of international fixtures. The sponsorship also reflects a growing trend of Indian consumer brands seeking exposure through overseas sports partnerships.
The series will be closely watched by cricket enthusiasts, as it provides a platform for both teams to showcase emerging talent ahead of upcoming global tournaments. Intex's involvement adds a commercial dimension to the contest, underscoring the commercial appeal of cricket in the region.