📷 Image: Wikimedia Commons / Ministry of Finance of India
Business
India's TV Broadcast Segment Faces Viewership Decline and Regulatory Hurdles
✍️ indianbroadcastingworld.com
🗓 29 Sep 2026, 03:38 AM
👁 16
The TV broadcast sector in India is experiencing a drop in viewership while new regulatory measures add pressure on broadcasters.
According to Indian Broadcasting World, viewership of the TV broadcast segment has been on a downward trend over the past months.
The decline is attributed to increased competition from digital platforms and changing audience preferences.
In addition to audience loss, broadcasters are facing new regulatory challenges, with the Ministry of Information and Broadcasting tightening content guidelines and advertising norms.
Industry experts warn that without strategic adaptation, the segment could see further erosion of its market share.
The decline is attributed to increased competition from digital platforms and changing audience preferences.
In addition to audience loss, broadcasters are facing new regulatory challenges, with the Ministry of Information and Broadcasting tightening content guidelines and advertising norms.
Industry experts warn that without strategic adaptation, the segment could see further erosion of its market share.