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Business
Indian Streaming Platforms Struggle as Music Becomes Free and Ad Clicks Drop
✍️ Forbes India
🗓 15 Aug 2026, 06:05 AM
👁 8
Forbes India reports that music streaming services in India are facing revenue challenges, with users accessing music for free and generating fewer ad clicks.
Indian music streaming services are grappling with a dual challenge, according to a recent Forbes India article.
The first issue is the widespread availability of music for free, which has eroded subscription revenue.
The second problem is a decline in ad‑click revenue, as users increasingly skip or ignore advertisements.
Together, these factors are putting pressure on streaming platforms to rethink their monetisation strategies.
The first issue is the widespread availability of music for free, which has eroded subscription revenue.
The second problem is a decline in ad‑click revenue, as users increasingly skip or ignore advertisements.
Together, these factors are putting pressure on streaming platforms to rethink their monetisation strategies.