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Business
Indian CMOs Lead Global AI Revenue Expectations, Eyeing 5-9% Growth: BCG Report
🗓 16 Jun 2026, 04:16 PM
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A recent report by Boston Consulting Group (BCG) indicates that over half of Indian Chief Marketing Officers (CMOs) anticipate a 5-9% revenue boost from AI, positioning India as a global leader in marketing-led AI transformation.
India is rapidly emerging as a frontrunner in AI transformation driven by marketing initiatives, a new survey report by Boston Consulting Group (BCG) reveals. The study highlights that Chief Marketing Officers (CMOs) in India are demonstrating the highest global expectations for revenue growth fueled by Artificial Intelligence.
According to the report, more than half of Indian CMOs project a significant 5-9 per cent increase in revenue directly attributable to AI adoption. This strong optimism is further underscored by Indian marketing leaders taking direct charge of AI investments within their organizations.
The country is poised to achieve a 5-9 per cent topline growth from AI, a figure that reportedly surpasses the 43 per cent of the global average. This trend positions India as a key market where AI is expected to deliver substantial financial returns for businesses.
According to the report, more than half of Indian CMOs project a significant 5-9 per cent increase in revenue directly attributable to AI adoption. This strong optimism is further underscored by Indian marketing leaders taking direct charge of AI investments within their organizations.
The country is poised to achieve a 5-9 per cent topline growth from AI, a figure that reportedly surpasses the 43 per cent of the global average. This trend positions India as a key market where AI is expected to deliver substantial financial returns for businesses.