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Sports
India vs New Zealand T20 series to go live on TikTok
✍️ India Today
🗓 22 Oct 2026, 06:47 AM
👁 8
The upcoming T20 International series between India and New Zealand will be broadcast live on the TikTok platform, marking the first time the video‑sharing app will carry a full cricket series.
India Today reports that the forthcoming Twenty20 International (T20I) series featuring India and New Zealand will be streamed live on TikTok, the short‑form video platform owned by ByteDance. The decision places the entire bilateral series on a digital outlet that has traditionally been used for user‑generated content rather than mainstream sports broadcasting.
The move is being hailed as a milestone for cricket’s digital outreach, aiming to tap into TikTok’s massive youth audience in India and globally. By delivering live match footage through the app, the sport’s administrators hope to attract viewers who may not subscribe to conventional TV or streaming services.
According to the report, the matches will be accessible directly within the TikTok app without any additional subscription fee, allowing fans to watch the action alongside the platform’s usual short videos and interactive features. The arrangement underscores a growing trend of sports bodies partnering with social media platforms to expand viewership.
While details on commentary, camera angles, or regional restrictions were not disclosed, the announcement signals a broader shift toward integrating live sports into social media ecosystems, potentially reshaping how Indian cricket fans consume content in the future.
The move is being hailed as a milestone for cricket’s digital outreach, aiming to tap into TikTok’s massive youth audience in India and globally. By delivering live match footage through the app, the sport’s administrators hope to attract viewers who may not subscribe to conventional TV or streaming services.
According to the report, the matches will be accessible directly within the TikTok app without any additional subscription fee, allowing fans to watch the action alongside the platform’s usual short videos and interactive features. The arrangement underscores a growing trend of sports bodies partnering with social media platforms to expand viewership.
While details on commentary, camera angles, or regional restrictions were not disclosed, the announcement signals a broader shift toward integrating live sports into social media ecosystems, potentially reshaping how Indian cricket fans consume content in the future.