📷 Image: Wikimedia Commons / Drashokk
Agriculture
India Steps into Global Matcha Market with Assam Twist
✍️ Inquirer.net
🗓 24 Aug 2026, 03:34 PM
👁 5
India has begun producing matcha, a powdered green tea, marking its entry into the global matcha market. The new production leverages Assam’s tea cultivation expertise.
India has officially entered the global matcha market by initiating domestic production of powdered green tea. The move follows the growing international demand for matcha, especially in health and culinary sectors.
The new production line is based on Assam’s well-established tea-growing regions, which are now being adapted to produce matcha. This development is expected to diversify India’s tea export portfolio and create new market opportunities.
Industry observers note that India’s entry into matcha production could position the country as a significant supplier in a market that has traditionally been dominated by Japan and China. The initiative reflects a broader strategy to capitalize on the rising popularity of specialty teas worldwide.
The new production line is based on Assam’s well-established tea-growing regions, which are now being adapted to produce matcha. This development is expected to diversify India’s tea export portfolio and create new market opportunities.
Industry observers note that India’s entry into matcha production could position the country as a significant supplier in a market that has traditionally been dominated by Japan and China. The initiative reflects a broader strategy to capitalize on the rising popularity of specialty teas worldwide.