📷 Image: Wikimedia Commons / Jay Dixit
Entertainment
IFFJK set to put Jammu & Kashmir on global cinema map, says Dulloo
✍️ Daily Excelsior
🗓 08 Sep 2026, 09:36 AM
👁 18
The International Film Festival of Jammu & Kashmir (IFFJK) announced its ambition to showcase the region’s cinema worldwide, as expressed by festival official Dulloo.
The International Film Festival of Jammu & Kashmir (IFFJK) has declared a strategic push to place the union territory’s film industry on the global stage. In a statement to Daily Excelsior, festival representative Dulloo outlined plans to attract international filmmakers, distributors and critics to the event, aiming to create a platform for local talent to reach wider audiences.
Organisers intend to expand the festival’s programming to include more world premieres, co‑production markets and industry workshops. By inviting renowned cinema personalities and facilitating networking opportunities, IFFJK hopes to foster collaborations that can elevate Jammu & Kashmir’s storytelling to international standards.
The initiative comes as part of broader efforts to revive the region’s cultural tourism and promote its scenic locations as attractive shooting destinations. Stakeholders expect that heightened visibility will not only benefit filmmakers but also boost ancillary sectors such as hospitality and local crafts.
While detailed schedules are yet to be released, the festival is slated to take place later this year, with a line‑up that will feature both regional classics and contemporary works. Authorities are coordinating with state tourism and cultural bodies to ensure logistical support and safety for participants.
If successful, IFFJK’s push could mark a turning point for Jammu & Kashmir’s cinema, positioning it alongside other Indian film hubs on the world map.
Organisers intend to expand the festival’s programming to include more world premieres, co‑production markets and industry workshops. By inviting renowned cinema personalities and facilitating networking opportunities, IFFJK hopes to foster collaborations that can elevate Jammu & Kashmir’s storytelling to international standards.
The initiative comes as part of broader efforts to revive the region’s cultural tourism and promote its scenic locations as attractive shooting destinations. Stakeholders expect that heightened visibility will not only benefit filmmakers but also boost ancillary sectors such as hospitality and local crafts.
While detailed schedules are yet to be released, the festival is slated to take place later this year, with a line‑up that will feature both regional classics and contemporary works. Authorities are coordinating with state tourism and cultural bodies to ensure logistical support and safety for participants.
If successful, IFFJK’s push could mark a turning point for Jammu & Kashmir’s cinema, positioning it alongside other Indian film hubs on the world map.