📷 Image: Wikimedia Commons / Pcoronaf
Politics
I&B Minister Prabhat Urges Greater Accountability in India's Creator Economy
✍️ Exchange4Media
🗓 29 Sep 2026, 03:48 PM
👁 11
India’s Information and Broadcasting Minister, Shri Prabhat, has called for increased accountability within the country’s creator economy, stressing the need for clearer regulations and oversight.
India’s Information and Broadcasting Minister, Shri Prabhat, addressed the media on Tuesday, urging stakeholders to strengthen accountability in the rapidly expanding creator economy. He highlighted that the sector, which includes digital content creators, influencers and platform operators, has grown swiftly but lacks robust regulatory frameworks.
Prabhat emphasized that clearer guidelines and monitoring mechanisms are essential to curb misinformation, protect intellectual property, and ensure fair remuneration for creators. He called on the government to collaborate with industry bodies to draft comprehensive policies that balance innovation with consumer protection.
The minister also pointed out that accountability measures would help build trust among audiences and investors, thereby sustaining long‑term growth in the digital content space. He concluded that a proactive regulatory approach is vital for India to remain competitive in the global creator economy.
Industry analysts note that such a push could lead to the establishment of a dedicated oversight body and the introduction of compliance standards for platforms and creators alike.
Prabhat’s remarks come at a time when the Indian government is reviewing digital media regulations, aiming to create a safer and more transparent environment for online content production.
Prabhat emphasized that clearer guidelines and monitoring mechanisms are essential to curb misinformation, protect intellectual property, and ensure fair remuneration for creators. He called on the government to collaborate with industry bodies to draft comprehensive policies that balance innovation with consumer protection.
The minister also pointed out that accountability measures would help build trust among audiences and investors, thereby sustaining long‑term growth in the digital content space. He concluded that a proactive regulatory approach is vital for India to remain competitive in the global creator economy.
Industry analysts note that such a push could lead to the establishment of a dedicated oversight body and the introduction of compliance standards for platforms and creators alike.
Prabhat’s remarks come at a time when the Indian government is reviewing digital media regulations, aiming to create a safer and more transparent environment for online content production.