कृषि
Horticulture Department Launches Free Digital Literacy Camps to Enable Farmers' Direct Online Sales
The horticulture department has started free e‑marketing training camps, allowing rural farmers to sell their produce directly to customers in major Indian cities without intermediaries.
The horticulture department has inaugurated free digital literacy camps aimed at empowering farmers in rural areas to market their produce online. These camps provide training on e‑marketing techniques, enabling participants to connect directly with buyers in major cities across the country.
The initiative seeks to eliminate the need for middlemen, allowing farmers to sell their crops directly to urban consumers through online platforms. By equipping farmers with digital skills, the program aims to increase their income and broaden market access.
Training sessions cover basic computer usage, online marketplace registration, product listing, and digital payment methods. Participants are guided on how to create appealing product descriptions and manage logistics for direct sales.
Department officials indicated that the camps will be conducted across various rural blocks, with the goal of creating a sustainable network of farmer‑to‑consumer online transactions. The program is expected to strengthen the agricultural supply chain and boost rural economies.
The initiative seeks to eliminate the need for middlemen, allowing farmers to sell their crops directly to urban consumers through online platforms. By equipping farmers with digital skills, the program aims to increase their income and broaden market access.
Training sessions cover basic computer usage, online marketplace registration, product listing, and digital payment methods. Participants are guided on how to create appealing product descriptions and manage logistics for direct sales.
Department officials indicated that the camps will be conducted across various rural blocks, with the goal of creating a sustainable network of farmer‑to‑consumer online transactions. The program is expected to strengthen the agricultural supply chain and boost rural economies.